Multichannel customer journeys and their determinants : evidence from motor insurance
Year of publication: |
2020
|
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Authors: | Hu, Tun-I ; Tracogna, Andrea |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-11
|
Subject: | Channel choice | Channel synergy | Customer journey | Multichannel behavior | Webrooming | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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