Multicultural Intelligence: Eight Make‐or‐Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Year of publication: |
2010
|
---|---|
Authors: | Singh, Ramendra |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 5, p. 478-478
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Multicultural societies | Ethnic groups | Race | Sexual orientation | Marketing | Advertising |
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