Multidimensional customer-based brand equity and its consequences in midpriced hotels
Year of publication: |
2008
|
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Authors: | Kim, Woo Gon ; Jin-Sun, Bongran ; Kim, Hyun Jeong |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 32.2008, 2, p. 235-254
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Subject: | Hotellerie | Hotel industry | Markenimage | Brand image | Schätzung | Estimation | USA | United States |
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