Multidimensional marketing : managerial, societal, philosophical
Year of publication: |
1976
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Authors: | Anderson, W. Thomas ; Bentley, Catherine Carlisle ; Sharpe, Louis K. |
Publisher: |
Austin, Tex. : Austin Press |
Subject: | Absatz | Verbraucher |
Description of contents: | Table of Contents [external.dandelon.com] |
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Management perspectives in marketing
Boone, Louis E., (1972)
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The social dynamics of marketing
Berenson, Conrad, (1973)
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Beckman, Theodore N., (1973)
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Bentley, Catherine Carlisle, (1981)
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Source-receiver differences and communication effectiveness: Method and application
Alpert, Mark I., (1973)
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Status consciousness vs. status position : marketing implications
Cunningham, William H., (1974)
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