Multinational product management
Warren J. Keegan and Charles S. Mayer [Hrsg.]
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Keegan, Warren J. (ed.) ; Mayer, Charles S. (contributor) |
| Publisher: |
Chicago : American Marketing Ass. |
| Subject: | Betriebsplanung | Unternehmung internationale | Multinationales Unternehmen | Transnational corporation | Produktmanagement | Product management | Auslandsinvestition | Foreign investment | Internationale Produktion | International production |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 184 S |
|---|---|
| Series: | |
| Conferences: | Workshop ; (Cambridge/Mass.) : 1976.01.18-20 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Proceedings of a workshop held in Cambridge, Mass., 18.-20.1.1976, cospons. by the Marketing Science Institute and the American Marketing Association 10 Beiträge |
| ISBN: | 0-87757-092-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000053148