Multiple celebrity endorsement
Year of publication: |
[2016]
|
---|---|
Authors: | Yu, Sik Chuen ; Pappu, Ravi |
Published in: |
Making a difference through marketing : a quest for diverse perspectives. - Singapore : Springer, ISBN 978-981-10-0462-9. - 2016, p. 157-166
|
Subject: | Marketing | Markenartikel | Brand |
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