Multiple diffusion and multicultural aggregate social systems
Year of publication: |
1997
|
---|---|
Authors: | Parthasarathy, Madhavan ; Jun, Sunkyu ; Mittelstaedt, Robert A. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 14.1997, 4, p. 233-247
|
Publisher: |
MCB UP Ltd |
Subject: | Cognition | Consumer behaviour | Country of origin | Diffusion | Information retrieval | International marketing |
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