Multivariate analysis in marketing : theory and application
ed. by David A. Aaker
| Year of publication: |
1971
|
|---|---|
| Other Persons: | Aaker, David A. (ed.) |
| Publisher: |
Belmont, Calif. : Wadsworth Publishing Co. |
| Subject: | Marktforschung | Statistik | Absatzpolitik | Multivariate Analyse | Multivariate analysis | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Extent: | IX, 358 S graph. Darst., Tab |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben Bibliogr. nach d. einz. Kap. 30 Beiträge verschiedener Verfasser |
| ISBN: | 0-534-00016-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050372