Museumsmarketing : Fallstudie am Beispiel des Stuttgarter Stadtmuseums
Martin Gentischer
| Year of publication: |
2012
|
|---|---|
| Authors: | Gentischer, Martin |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Stuttgart | Museum | Marketingmanagement | Marketing management | Social Web | Social web | Deutschland | Germany | Stadtmuseum Stuttgart | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 101 S. Ill., graph. Darst. 210 mm x 148 mm, 145 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Erscheint: 22. Dezember 2011 |
| ISBN: | 978-3-531-18556-9 ; 3-531-18556-X ; 978-3-531-18761-7 |
| Classification: | Museumskunde ; Kulturarbeit ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510756