Mutually adaptive effects of interpersonal communication
Year of publication: |
1971
|
---|---|
Authors: | Reynolds, Fred D. ; Darden, William R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 4, p. 449-454
|
Subject: | Marktforschung | Meinungspflege | Vereinigte Staaten |
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