My years with B2B marketing in India: reflections and learnings from a journey of 40 years
Year of publication: |
2012
|
---|---|
Authors: | Sarin, Sharad |
Other Persons: | Seshadri, D.V.R. (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 27.2012, 3, p. 160-168
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | B2B marketing in India | Indian perspective in B2B marketing | History of B2B marketing in India | Indian B2B marketing practices | India | Business‐to‐business marketing |
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