Name dropping and product mentions : branding in popular music lyrics
Clay Craig, Mark A. Flynn, and Kyle J. Holody
Year of publication: |
2017
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Authors: | Craig, Clay ; Flynn, Mark A. ; Holody, Kyle J. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 2, p. 258-276
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Subject: | brand mentions | celebrity mentions | content analysis | music | product placement | Musik | Music | Product Placement | Product placement | Markenartikel | Brand | Musikwirtschaft | Music industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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