Naming rights : legacy gifts and corporate money
Terry Burton
| Year of publication: |
2008
|
|---|---|
| Authors: | Burton, Terry |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Nonprofit-Organisation | Spendensammlung | Werbung | Image | Institutional advertising | Nonprofit organizations | Fund raising | Corporate image |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 233 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-23063-0 ; 978-0-470-23063-3 |
| Classification: | Marketing ; Wirtschaftssektoren: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004919672