Narrative management in corporate Japan : investor relations as pseudo-reform

1. Introduction : why don't we question the myths about corporate narratives? -- 2. Narrative management and the crisis of change -- 3. Nissan motor : an ongoing and sophisticated narrative management strategy -- 4. Bank of Tokyo-Mitsubishi UFJ : a brand-led narrative management -- 5. Shinsei Bank : a financialized, Anglo-Saxon style of narrative management -- 6. Yokohama City Council : a temporary and political form of narrative management with new public management -- 7. Explaining narrative management in Japan -- 8. Conclusion : lessons for the future.