Nation branding and integrated marketing communications: an ASEAN perspective
Year of publication: |
2010
|
---|---|
Authors: | Dinnie, Keith ; Melewar, T.C. ; Seidenfuss, Kai‐Uwe ; Musa, Ghazali |
Other Persons: | Melewar, T.C. (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 27.2010, 4, p. 388-403
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Marketing communication | Exports | Tourism | Investments | South East Asia |
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