National brands in hard discounters : market expansion and bargaining power effects
Year of publication: |
2022
|
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Authors: | Bonnet, Celine ; Bouamra-Mechemache, Zohra ; Klein, Gordon |
Published in: |
European review of agricultural economics. - Oxford : Oxford University Press, ISSN 1464-3618, ZDB-ID 1480706-3. - Vol. 49.2022, 5, p. 1113-1145
|
Subject: | structural model | counterfactual analysis | hard discount | private labels,national brands | variety | horizontal and vertical competition | bargaining | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand | Wettbewerb | Competition | Theorie | Theory | Produktdifferenzierung | Product differentiation |
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