National culture and global diffusion of business‐to‐consumer e‐commerce
Year of publication: |
2009
|
---|---|
Authors: | Gong, Wen |
Published in: |
Cross Cultural Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6089, ZDB-ID 2047291-2. - Vol. 16.2009, 1, p. 83-101
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | National cultures | Culture | Electronic commerce | Consumer behaviour |
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