Navigating retail brands for staying alive
Year of publication: |
2012
|
---|---|
Authors: | Grandhi, Balakrishna ; Singh, Jyothsna ; Patwa, Nitin |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 7.2012, 1, p. 66-82
|
Subject: | Markenartikel | Brand | Britisch | British | Mode | Fashion | Markenführung | Brand management | Franchising | Mittlerer Osten | Middle East |
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