Need for narrative
Year of publication: |
May 2018
|
---|---|
Authors: | Laer, Tom van ; Visconti, Luca M. ; Feiereisen, Stephanie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 5/6, p. 484-496
|
Subject: | Identifiable characters | imaginable plot | narrative transportation | storytelling | suspension of disbelief | videography |
-
Nguyen, Doan T., (2015)
-
Laer, Tom van, (2019)
-
Venture legitimacy and storytelling in social enterprises
Margiono, Ari, (2019)
- More ...
-
Laer, Tom van, (2019)
-
Bertele, Kerrie, (2020)
-
Laer, Tom van, (2014)
- More ...