Needs-based market segmentation strategies : how to forecast competitive positions (and make millions)
Year of publication: |
[2022]
|
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Authors: | Taylor, James R. |
Publisher: |
[2022]: Ann Arbor, MI : Van Rye Publishing, LLC |
Subject: | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Wettbewerbsstrategie | Competitive strategy |
Description of contents: | Table of Contents [gbv.de] |
Extent: | x, 146 Seiten Illustrationen 22 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (pages 145-146) |
ISBN: | 978-1-7340344-8-6 ; 978-1-7340344-9-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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