Negative effects of loyalty programs : An empirical investigation on the French Mobile Phone sector
Year of publication: |
2008-09
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Authors: | Pez, Virginie |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Loyalty programs | negative emotions | churn | mobile communications |
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Negative effects of loyalty programs : An empirical investigation on the French Mobile Phone sector.
Pez, Virginie,
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Pez, Virginie, (2008)
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Pez, Virginie,
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Pez, Virginie, (2008)
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Pez, Virginie, (2008)
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Pez, Virginie, (2009)
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