Negative Emotions in Marketing Research: Affect or Artifact?
Year of publication: |
1998
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Authors: | Babin, Barry J. ; Darden, William R. ; Babin, Laurie A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 42.1998, 3, p. 271-286
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