Negotiating subcultural authenticity through interpretation of mainstream advertising
Year of publication: |
2010
|
---|---|
Authors: | Mikkonen, Ilona |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 2, p. 303-326
|
Subject: | Werbewirkung | Advertising effects | Frauen | Women | Homosexualität | Homosexuality | Printwerbung | Print advertising | Großbritannien | United Kingdom |
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