Neighbours fight off “Third World” label
Purpose – The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research. Design/methodology/approach: – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The paper reveals that time was when “Made in China” labels on some goods sold in the west were a euphemism for “Cheap, badly‐made rubbish”. These days such attitudes reveal a somewhat blinkered attitude towards emerging economies which have come a long way in a relatively short time – and are forging ahead even faster. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2008
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 24.2008, 8, p. 6-8
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | China | Consumer behavior | Corporate strategy | India |
Saved in:
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