Net Promoter Score and future consumer behavior in the casino gaming industry
Year of publication: |
2024
|
---|---|
Authors: | Gruca, Thomas S. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 345-358
|
Subject: | net promoter score | retention | satisfaction | spending | casino gaming | validity | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion |
-
To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann, (2024)
-
Akbari, Karl, (2021)
-
Tsai, Henry, (2021)
- More ...
-
Carter, Kameron M., (2020)
-
Public information bias and prediction market accuracy
Gruca, Thomas S., (2007)
-
Industrial pricing : theory and managerial practice
Noble, Peter M., (2009)
- More ...