Network analyses of brand switching behavior
Year of publication: |
1996
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Authors: | Lacobucci, D. ; Henderson, G. ; Marcati, A. ; Chang, J. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 5, p. 415-430
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