Network partner knowledge and internal relationships influencing customer relationship quality and company performance
Year of publication: |
2012
|
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Authors: | Mitrega, Maciej |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 6, p. 486-496
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management | Performance-Management | Performance management | Unternehmensnetzwerk | Business network | Marketingtheorie | Marketing theory |
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