Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Franziska Rumpel; Michael Knuth; Michael Schaefer
| Year of publication: |
2008
|
|---|---|
| Authors: | Rumpel, Franziska ; Knuth, Michael ; Schaefer, Michael |
| Publisher: |
Magdeburg : Univ., FEMM |
| Subject: | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Markenartikel | Brand | Preis | Price |
freely available
| Extent: | 31 S. Ill. |
|---|---|
| Series: | Working paper series. - Magdeburg : Univ., FEMM, ISSN 1615-4274, ZDB-ID 2104780-7. - Vol. 2008,33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Zsfassung in engl. Sprache |
| Other identifiers: | 10.24352/UB.OVGU-2018-374 [DOI] |
| Classification: | Marketing ; Psychologie: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792747