Neural correlates of the emotional and symbolic content of brands: A neuroimaging study
Year of publication: |
2012
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Authors: | Santos, José Paulo ; Moutinho, Luiz ; Seixas, Daniela ; Brandão, Sofia |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 11.2012, 1 (16.4.), p. 69-94
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