Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Tremblay, Carol Horton, “Neuroeconomic Studies in Industrial Organization: Brand, Advertising and Price Effects on Consumer Valuation and Choice,” in Victor J. Tremblay, Elizabeth Schroeder and Carol Tremblay, eds, Handbook of Behavioral Industrial Organization, Edward Elgar Publishing, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1, 2018 erstellt |
Classification: | D03 - Behavioral Economics; Underlying Principles ; D87 - Neuroeconomics ; M3 - Marketing and Advertising ; L66 - Food; Beverages; Cosmetics; Tobacco |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012928519