Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice
Year of publication: |
2007
|
---|---|
Authors: | Fugate, Douglas L. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 7, p. 385-394
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market research | Consumer behaviour | Marketing | Brain |
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