Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities

Joana Coutinho de Sousa

"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--

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Year of publication:	[2018]
Authors:	Sousa, Joana Coutinho de
Publisher:	Hershey PA, USA : IGI Global, Business Science Reference
Subject:	Neuromarketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xi, 200 Seiten 26 cm
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5225-4834-8 ; 978-1-5225-4835-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011722721