Never tickle a sleeping bookworm: how readers devour Harry Potter
Year of publication: |
2009
|
---|---|
Authors: | Patterson, Tony ; Brown, Stephen |
Other Persons: | Macaulay, Michael (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 27.2009, 6, p. 818-832
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Narratives | Consumer behaviour | Books | Fiction | Reading | Brands |
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