New brands : barriers to entry?
Year of publication: |
2007
|
---|---|
Authors: | King, Stephen |
Published in: |
A master class in brand planning : the timeless works of Stephen King. - Chichester, West Sussex, England : John Wiley & Sons, ISBN 0-470-51791-3. - 2007, p. 299-306
|
Subject: | Markenartikel | Brand | Innovation | Markteintritt | Market entry |
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