New consumers need new brands
Year of publication: |
2007
|
---|---|
Authors: | Burnett, John ; Hutton, R. Bruce |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 16.2007, 5, p. 342-347
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Brand management | Consumer marketing |
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