New luxury vs. old luxury : what is the definition of luxury brand?
Year of publication: |
2021
|
---|---|
Authors: | Rodrigues, Paula Cristina Lopes ; Borges, Ana Pinto |
Published in: |
Building consumer-brand relationship in luxury brand management. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-4369-6. - 2021, p. 45-64
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand |
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