New marketing strategies : evolving flexible processes to fit market circumstance
Ian Chaston
| Year of publication: |
1999
|
|---|---|
| Authors: | Chaston, Ian |
| Publisher: |
London; Thousand Oaks, Calif. : Sage Publications |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
Online Resource
| Extent: | VII, 199 S graph. Darst 25cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index (pbk.) : £16.99 ; cased ; : £47.50 : Formerly CIP |
| ISBN: | 0-7619-6201-8 ; 0-7619-6202-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001356495