New media in marketing redefine competitive advantage: a comparison of small and large firms
Year of publication: |
1999
|
---|---|
Authors: | Lynn, Gary S. ; Maltz, Alan C. ; Jurkat, Peter M. ; Hammer, Michael D. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 1, p. 9-20
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Market research | Marketing communications | Media | New technology | Small firms |
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