New niche : the ageless market
Year of publication: |
2023
|
---|---|
Authors: | Chanda, Ruby ; Debgupta, Sanchari |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 30.2023, 2, p. 129-147
|
Subject: | ageless | baby boomers | content analysis | marketers | qualitative | retailer | shopping behaviour | theory of planned behaviour |
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