New paradigm – IMC – under fire
Year of publication: |
2005
|
---|---|
Authors: | Kitchen, Philip J. |
Published in: |
Competitiveness Review: An International Business Journal. - Emerald Group Publishing Limited, ISSN 2051-3143, ZDB-ID 2070009-X. - Vol. 15.2005, 1, p. 72-80
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Integrated marketing communications | Competitive advantage | Marketing communications | Business history |
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