New perspectives in luxury branding
| Year of publication: |
2015
|
|---|---|
| Publisher: |
Bingley : Emerald Group Publishing |
| Subject: | Luxury brand management | Luxusgüter | Luxury goods | Markenartikel | Brand |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 216 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 10 Beitr. |
| ISBN: | 1-78560-863-0 ; 978-1-78560-863-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381882