New product adoption and sales performance from the importer perspective
Year of publication: |
2015
|
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Authors: | Li, Ci-Rong ; Lin, Chen-Ju |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 44.2015, p. 98-106
|
Subject: | New product adoption | Exporter-importer relationship | Technology-environment-organization framework | International marketing | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Internationales Marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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