New product decisions by marketing executives : a computer-controlled experiment
Year of publication: |
1972
|
---|---|
Authors: | Cardozo, Richard N. ; Ross, Ivan ; Rudelius, William |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 1, p. 10-16
|
Subject: | Produktgestaltung | Absatz | Marktforschung |
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