New product development in a strategic context
Year of publication: |
2012
|
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Authors: | Roberts, John H. |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 172-185
|
Subject: | Produktentwicklung | New product development | Strategisches Management | Strategic management |
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