New Product Diffusion with Independents and Imitators
Year of publication: |
2012
|
---|---|
Authors: | Van den Bulte, Christophe |
Other Persons: | Joshi, Yogesh V. (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Imitationsstrategie | Imitation strategy |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 26, No. 3, pp. 400-421 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2007 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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