New Technologies and Branding
Year of publication: |
2018
|
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Authors: | Sachetti, Philippe |
Other Persons: | Zuppinger, Thibaud (contributor) |
Publisher: |
London : ISTE Ltd. Hoboken, NJ : John Wiley & Sons, Incorporated |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Technischer Fortschritt | Technological change | Innovation | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 online resource (219 pages) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-51055-0 ; 978-1-78630-197-0 ; 978-1-78630-197-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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