Extent: | Online-Ressource (VIII, 251 p) online resource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | 1. The Newspaper Industry in a State of Flux1. The Newspaper Business is Alive -- 2. The Changing Newspaper Industry as Research Topic -- 3. Research Question -- 4. The Research Project -- 2. The Economic Fundamentals of Newspaper Publishing -- 1. Newspapers: Economies of Mass -- 2. Economies of Scale and Cost Structures of Newspaper Firms -- 3. Minimum Efficient Scale and Concentration of Newspaper Ownership -- 4. Circulation and Advertising Markets as Mass Markets? -- 5. Pricing and Revenue in Newspaper Markets -- 6. Drivers of Newspaper Profitability -- 3. The Industrial Context of Newspaper Firms -- 1. Introduction -- 2. Suppliers -- 3. Technology -- 4. Distribution -- 5. Labour and Unions -- 6. Financiers -- 7. Newspaper Economics and Government Policy -- 8. Competition in Circulation -- 9. Competition in Advertising -- 10. Potential Competitors -- 11. Summary -- 12. The Business Model Under Pressure -- 4. Vertical Integration and Horizontal Mergers and Acquisitions -- 1. Introduction -- 2. Business Definition -- 3. A Framework for Mapping Ways of Expansion -- 4. Vertical Integration -- 5. Horizontal Integration/Concentration -- 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation -- 1. Diversification Activity of Newspaper Companies -- 2. Concentric (Print-Related) Diversification: Weekly Newspapers, Shoppers etc. -- 3. Conglomerate Diversification I: Broadcasting -- 4. Conglomerate Diversification II: Cable-Related Diversification -- 5. Innovation and New Business Development -- 6. Conclusion -- 6. Change of the Newspaper Firm in the 1990s (and Beyond) -- 1. Current Status of the Newspaper Industry -- 2. Rebuilding the Newspaper Publishing House -- 3. Issues Concerning Strategic Change -- 4. Barriers to Change -- Epilogue -- Appendices -- A. Data Gathering -- • List Of Interviews -- • Methodological Note -- B. Topic List Interviews -- C. Economies Of Scale: An Empirical Investigation In The Netherlands -- D. Local Newspaper Markets In The Netherlands -- E. Minimum Efficient Scale In The Netherlands -- F. Diversification Of Newspaper Companies -- G. Interview Extracts. |
ISBN: | 978-94-011-4587-9 ; 978-94-010-5941-1 |
Other identifiers: | 10.1007/978-94-011-4587-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013521758