Next-purchase prediction using projections of discounted purchasing sequences
Year of publication: |
April 2018
|
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Authors: | Shapoval, Katerina ; Setzer, Thomas |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 60.2018, 2, p. 151-166
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Subject: | Customer relationship management | Campaign management | Feature generation | Purchasing sequence | Next purchase prediction | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement |
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