Next steps in base-of-the-pyramid research and practice
Year of publication: |
2014
|
---|---|
Authors: | Vermeulen, Patrick A. M. ; Hütte, Edgar |
Published in: |
Strategic challenges for the base of the pyramid. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78347-246-8. - 2014, p. 130-139
|
Subject: | Niedrigeinkommen | Low income | Zielgruppe | Target group | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view | Entwicklungsländer | Developing countries |
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