NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z
Year of publication: |
2023
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Authors: | Alt, Mónika-Anetta ; Agárdi, Irma |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 3, p. 347-365
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Subject: | Loyalty intention | M-payment acceptance | NFC m-payment | Retailer | Technology acceptance | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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